The most welcome thing you’ll see from Facebook’s new policy is how much more control you’ll have as a user. A big positive coming from GDPR is that users have so much more control over their personal data, and it’s a welcome sight seeing Facebook comply here.
While the Cambridge Analytica scandal has really hurt Facebook’s credibility, the company has acted very quickly and efficiently to become more GDPR compliant.
It’s still not too late to become fully compliant with GDPR before the May 25th deadline – but you’ll need to act fast, and with professional consultants helping you on the way. That’s where we come in. Check out our services and get in touch with us for a quote now…
Read more on Facebook’s new policy here: http://tradearabia.com/news/MEDIA_339327.html
The main issue that arose from Cambridge Analytica taking 50 million user data was that it was obtained without consent. How is this possible? Well, unless an individual user has put their privacy settings to the highest level, pretty much anyone can view your information.
So how can Facebook adapt and give their user the power to control what they consent to and what they share?
Friends and Mutual Friends
One way Facebook can allow users to share their data – thereby consenting to share their data – is by adding a friend. Once you confirm a new friend this can essentially be considered as an individual providing consent to share their personal data with another individual – who is equally consenting to share their data.
The issue is that many users will most likely not have the privacy settings set to completely private. Which means people you may not even know can see your personal data (organisation such as Cambridge Analytica, for example). The option for you to hide your personal data from anyone who isn’t a friend should be in place from the get-go. It would then be on the individual to consensually adjust their settings to allow for more public sharing of data.
The really big issue is that isn’t easily fixable and would only really be an option for new Facebook users – and after this farce, that’s fairly unlikely. The best thing Facebook could do could be to just notify their users that they are setting EVERYONE’S Privacy Settings to the highest privacy option – I.E. that no-one can view your profile. That would then give the individual the power to set their profile to whatever privacy setting they like – thereby consenting to share their data with a select number of people that they choose.
This is just one example of what Facebook could do, but it also illustrates the massive task Facebook have on their hands. Would forcing their users to set their own privacy settings go down well? How would they go about obtaining consent to process individuals’ data? Can they just encrypt all the data they currently hold and ask for users to re-consent? Again, these are just a few of the many, many questions Facebook need to be asking themselves.